At the end of the project everything is captured in a short and concise Strategic Brand Manual.


The shorter, the better.


It’s not easy to be easy.

But it’s easy if you try hard enough.


PHASE ONE

PHASE TWO

PHASE THREE

PHASE THREE

IMAGINATION WORKSHOP, STRATEGIC BRAND MANUAL

BRAND DNAbrand-dna.html
CONSUMER INSIGHTSconsumer-insights.html
VISIONEERINGVisioneering.html
BRAND ARCHITECTUREbrand-architecture.html
IMAGINATION WORKSHOPBrand-Workshop.html
STRATEGIC BRAND MANUAL
Brand-Workshop.html
PETER IN BRIEF
Peter-Economides-Resume.html
A TYPICAL PROJECT
Branding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
xe-relaunch.html
IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple