That’s the slogan for the International Olympic Truce Center, promoting the ideals of the ancient OIympic Truce and its relevance in today’s world. I developed the positioning, wrote the slogan and developed all the promotional material that was used during the Athens 2004 Summer Olympic Games, the Turin 2006 Winter Olympic Games and the Beijing 2008 Summer Olympic Games.

I was also responsible for a global media campaign following unanimous UN support for the Olympic Truce.

Executed boldly in the five colours of the Olympic rings, this highly impactful work is a good expression of my personal aesthetic.