Brand DNA describes brand dynamics.

Consumer Insight describes market dynamics.  This is the other essential building block.


The process of discovering consumer insight will be through a combination of desk research and small scale, but intensive, qualitative research.


Research will focus on the one hand, on providing a broad understanding of insights and trends in society that will provide important pointers to consumer behaviour today and in the future.


Research will also dive deep into insights concerning the category and the brand, and the role that the brand plays, or can potentially play, in consumers’ lives. 


I encourage all members of the team to attend these groups. 
Insights are invaluable, and elusive ....


PHASE ONE

PHASE TWO

PHASE THREE

PHASE ONE

BRAND DNA, CONSUMER INSIGHTS, VISIONEERING

BRAND DNAbrand-dna.html
CONSUMER INSIGHTS
VISIONEERINGVisioneering.html
BRAND ARCHITECTUREbrand-architecture.html
IMAGINATION WORKSHOPBrand-Workshop.html
STRATEGIC BRAND MANUALstrategic-brand-manual.html
brand-dna.html
Visioneering.html
PETER IN BRIEF
Peter-Economides-Resume.html
A TYPICAL PROJECT
Branding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
xe-relaunch.html
IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple