Once we have the building blocks, we are ready to move to Phase Two  -  Brand Architecture. This is where brand DNA meets consumer insight in order to achieve brand ambition.


Brand architecture usually culminates in the Big Brand Idea and the messaging stream. However, it is preferable to leave this for the next highly interactive and involving phase of the project.


Creative stimulus material will be produced during this phase.

Small scale consumer research is used for brand architecture validation, refinement and finetuning.


PHASE ONE

PHASE TWO

PHASE THREE

PHASE TWO

BRAND ARCHITECTURE

BRAND DNAbrand-dna.html
CONSUMER INSIGHTSconsumer-insights.html
VISIONEERINGVisioneering.html
BRAND ARCHITECTURE
IMAGINATION WORKSHOPBrand-Workshop.html
STRATEGIC BRAND MANUALstrategic-brand-manual.html
PETER IN BRIEF
Peter-Economides-Resume.html
A TYPICAL PROJECT
Branding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
xe-relaunch.html
IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple