Peter Economides is a brand strategist with a global perspective.

He has lived on four continents doing work that has impacted brands and consumers almost everywhere. He has learned from the leaders of some of the world’s best brands.


Owner and founder of Felix BNI based in Athens, Peter is a former Executive Vice President and Worldwide Director of Client Services at global advertising agency McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.


His journey through the world of advertising and marketing started in his native South Africa and took him via Hong Kong, Greece and Mexico to New York, and back to Athens. “The Med is definitely the best.”


He has managed and grown leading ad agencies as CEO/President in Greece, Mexico and the United States.  At McCann Erickson Worldwide he was responsible for the global management of the $1.8 billion Coca-Cola advertising account.  At TBWA\Worldwide he was responsible for the global management structuring and roll out of the “Think Different” campaign following the return of Steve Jobs to Apple.


Felix BNI clients have included Audi, Volkswagen, Heineken Breweries, Pepsi-Cola, the International Olympic Committee, easy-forex.com, Seychelles Tourism, the Antenna Group and Pernod-Ricard. 


Peter’s work is focussed on change - on the strategic responses to shifting culture, consumer habits and behavior, and the challenges of regional and global expansion.


His view is that branding strategy needs to be spherical and all encompassing, touching every aspect of the business organization and process.  As he says, “everything communicates” and “strategy is nothing without a universally compelling, and individually enchanting big idea that engages and aligns people inside and outside the corporation.”


Peter is a Board Director Make-A-Wish Foundation International.


One of his passions is sailing, especially in the Aegean. Another is diving, especially in the Indian Ocean. But his biggest passion is brand strategy.

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Peter Economides Infographic
Peter has lived in Johannesburg, Hong Kong, Athens, Mexico City and New York.  He has worked on more than 100 leading brands. His work has impacted consumers in just about every country around the world.

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Felix BNI
PETER IN BRIEF

PETER IN BRIEF
Branding-Model.html
A TYPICAL PROJECT
easy-forex.html
IT’S NOT EASY
TO BE EASY

YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
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YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR

IT TAKES IMAGINATION
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IT TAKES IMAGINATION

IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple