With brand architecture and the creative stimulus as input, the “Imagination Workshop” stimulates creative thinking around the brand, based on the newly developed brand architecture.


The output from this workshop is the Big Brand Idea, the messaging stream, a roadmap for innovation, and usually a number of insanely great activation ideas for immediate implementation.


PHASE ONE

PHASE TWO

PHASE THREE

PHASE THREE

IMAGINATION WORKSHOP, STRATEGIC BRAND MANUAL

strategic-brand-manual.html
BRAND DNAbrand-dna.html
CONSUMER INSIGHTSconsumer-insights.html
VISIONEERINGVisioneering.html
BRAND ARCHITECTUREbrand-architecture.html
IMAGINATION WORKSHOP
STRATEGIC BRAND MANUALstrategic-brand-manual.html
PETER IN BRIEF
Peter-Economides-Resume.html
A TYPICAL PROJECT
Branding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
xe-relaunch.html
IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple