A highly experienced global marketing and communications specialist ...

I have seen the power of a big idea.
Not just to grab consumer attention.
But to set a new business trajectory.

1998.
Macs were expensive.
Windows was catching up.

Every adman’s dream.
To be the guy on Coke ....

This highly impactful work is a good expression of my personal aesthetic.

Nobody reads strategy documents. Everybody responds to a great idea.

Peter was one of the most innovative people to walk the halls of McCann-Erickson.

The brief?
To establish Seychelles as the premier luxury travel destination.